About
Main bio
My journey started at Universitas Islam Indonesia, where I studied Informatics and fell deep into the world of design. What started as curiosity turned into a career built around one core belief. Great design isn't just about how something looks, it's about how well it solves a real problem. Over the years I've worked with startups, agencies, corporates, and global clients, helping them turn messy, complex workflows into products that people actually enjoy using.
I've led end-to-end design across the full product lifecycle, from research and wireframing to high-fidelity UI, design systems, and developer handoff. Some highlights: boosted user satisfaction from 2.9 to 4.8 at Workiom, increased conversion by 60% for a SaaS platform, and cut design-to-development time by up to 40% through scalable design systems.
Outside of work, I recharge through gaming, photography, and chasing new places to explore. I find that adventure and curiosity outside of design make me a sharper thinker inside it.
it's me
What dive into my work
I design problems, not screens
Before jumping into any design, I want to know what's actually broken and why. The screens come later. My favorite projects are the ones where the real problem turned out to be completely different from what was asked for.
think first, draw later.
no perfect world here!
Constraints are part of the job
Tight deadlines, no user access, legacy systems. I've been there. I've learned to make confident design decisions with imperfect information and still find solutions that actually work within real limitations.
Design is a team sport
The best work I've done was never solo. It happened when designers, engineers, and PMs were actually talking to each other. I enjoy the back and forth of figuring out what's possible, what's practical, and what's going to create the most value.
we, not only me.
details build trust.
Details are where trust is built
The most impactful design work isn't always the obvious stuff. It's the progress bar that keeps someone calm, the error message that actually helps, the empty state that doesn't make you feel lost. These things matter more than most people think.
What dive into my work
Timeline
UI/UX Designer · Part-time
Ironlight OÜ
Worked across SaaS, web, and e-commerce platforms for global clients. Designed scalable interfaces and data dashboards while translating complex business and regulatory needs into clean, usable products.
Nov 2025 – Apr 2026
Product Designer · Contract
Sobat Kreasi Nusantara
Led end-to-end redesign of a SaaS platform across fintech, insurance, and healthcare. Took ownership of the full design lifecycle from research to handoff, including building a design system that cut dev time significantly.
Mar – Sep 2025
UI/UX Mentor · Contract
Ioda Academy
Guided aspiring designers through real-world design challenges. Ran workshops, reviewed portfolios, and helped mentees bridge the gap between theory and actual industry work.
Dec 2024 – Mar 2025
UI/UX Designer Specialist · Contract
GetFound
Delivered digital products across education, fintech, insurance, and manufacturing. Designed high-converting landing pages and scalable design systems while managing multiple client projects simultaneously.
Oct 2024 – Mar 2025
User Experience Designer · Contract
Badan Sistem Informasi UII
Led the development of a centralized design system for university platforms. Improved usability of internal academic systems and standardized UX patterns across teams.
Oct 2023 – Oct 2024
UI/UX Designer · Internship
Asuransi Astra
Redesigned customer-facing web and mobile platforms for one of Indonesia's largest insurance companies. Conducted usability testing and improved internal dashboard systems used daily by operational teams.
Feb – Oct 2023
Product Designer · Internship → Contract
Arka Learn
Designed end-to-end user experience for an e-learning platform from the ground up. Handled research, wireframing, user flows, and high-fidelity UI while focusing on making learning feel intuitive and engaging.
Jan 2022 – Jan 2023
UX Quality Assurance · Contract
Talent Growth
Participated as a UX tester on a jobseeker and learning platform, evaluating usability and interface quality as part of the UX research team's iterative process.
Nov 2022
Side of the Desk
REYDIO
My independent design practice where I work with startups and global clients on products that actually ship. From early concepts to final handoff, everything is end-to-end.
Timeline
Product Designer
Jobzen
HR & Recruitment Platform Designed a full HR dashboard covering talent pool management, interview scheduling, and employee data. Turned a complex recruitment process into something that actually makes sense for the people using it every day.
2026
Product Designer
Workiom
SaaS Platform Designed full UX overhaul that pushed user satisfaction from 2.9 to 4.8. Simplified onboarding and core workflows, making a powerful but complicated product feel like something people actually wanted to use.
2025
UI/UX Designer
Fxify Futures
AI Platform Designed a high-converting landing page for an AI-powered futures trading platform. Focused on building trust fast and making a complex product feel instantly understandable to the right audience.
2025
UI/UX Designer
Zarklab.ai
AI Platform Designed a landing page that communicated a technical AI product clearly and confidently. The goal was to make it feel credible and modern without losing the people who weren't already familiar with the space.
2025
UI/UX Designer
Taiko.xyz
Blockchain & Web3 Designed for one of the most technically complex spaces out there. Translated blockchain concepts into interfaces that felt approachable without dumbing anything down for the people who actually know what they're doing.
2024-2025
Product Designer
Azure Risk
Insurance Platform Designed dashboards, data visualizations, and a high-converting landing page for an insurance platform. Made complex financial information feel clear and actionable for both end users and internal teams.
2024-2025
UI/UX Designer
Prosperitaso
Infrastructure & Property Development Designed for an agency handling large-scale building and infrastructure projects. Translated heavy, technical content into a clean and professional digital presence that matched the scale of what they actually build.
2023
Product Designer
Guestcorner
Hospitality & Short-stay Rental Designed the end-to-end experience for a platform built around short-stay rentals. Focused on making the booking flow feel as smooth and trustworthy as the big players in the space.
2022
From brainstorming with AI, these things came to life
Concept Projects
Alongside client work, I regularly take on self-initiated projects to explore problems I find interesting, practice new design muscles, and stay sharp on areas outside my current client scope. These are not redesigns or UI exercises. They are full product concepts built with the same rigor as real work: research, problem definition, design system, and end-to-end UI.
Timeline
Fintech & Mobile Payment
Penny
A full-featured mobile payment app designed from zero. Covers split bill by item, international transfer with transparent fees, AI spending insights, and a loyalty system. Built to solve the fragmented payment experience most working professionals deal with every day.
2026
B2B SaaS & Analytics
Clue
A universal business intelligence dashboard for non-technical business users. Designed to bridge the gap between raw data and real decisions through AI-powered summaries, adaptive dashboards, and plain language insights.
2026