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Innovate
Innovate is a web application designed for Asuransi Astra's internal competition, allowing employees to submit ideas and journals aimed at enhancing company performance. The platform facilitates easy submission, evaluation, and ranking of proposals, fostering a culture of innovation and collaboration among employees.
Problem Statement
The Challenge
The Challenge
Asuransi Astra seeks to foster a culture of innovation among its employees, but the current internal processes for submitting and evaluating ideas are inefficient and fragmented. There is a lack of a centralized platform where employees can easily submit their proposals, leading to missed opportunities for valuable insights and improvements.
Asuransi Astra seeks to foster a culture of innovation among its employees, but the current internal processes for submitting and evaluating ideas are inefficient and fragmented. There is a lack of a centralized platform where employees can easily submit their proposals, leading to missed opportunities for valuable insights and improvements.
The Challenge
Asuransi Astra seeks to foster a culture of innovation among its employees, but the current internal processes for submitting and evaluating ideas are inefficient and fragmented. There is a lack of a centralized platform where employees can easily submit their proposals, leading to missed opportunities for valuable insights and improvements.
User Frustation
User Frustation
Lack of Accessibility: Employees find it difficult to submit their ideas due to unclear processes and multiple platforms.
Lack of Accessibility: Employees find it difficult to submit their ideas due to unclear processes and multiple platforms.
Lack of Accessibility: Employees find it difficult to submit their ideas due to unclear processes and multiple platforms.
Limited Feedback: Employees receive minimal feedback on their submissions, which discourages participation and limits the potential for improvement.
Limited Feedback: Employees receive minimal feedback on their submissions, which discourages participation and limits the potential for improvement.
Limited Feedback: Employees receive minimal feedback on their submissions, which discourages participation and limits the potential for improvement.
Inefficient Evaluation: The current evaluation process for ideas is cumbersome, leading to delays in recognizing and implementing innovative proposals.
Inefficient Evaluation: The current evaluation process for ideas is cumbersome, leading to delays in recognizing and implementing innovative proposals.
Inefficient Evaluation: The current evaluation process for ideas is cumbersome, leading to delays in recognizing and implementing innovative proposals.
User Frustation
Lack of Accessibility: Employees find it difficult to submit their ideas due to unclear processes and multiple platforms.
Limited Feedback: Employees receive minimal feedback on their submissions, which discourages participation and limits the potential for improvement.
Inefficient Evaluation: The current evaluation process for ideas is cumbersome, leading to delays in recognizing and implementing innovative proposals.
Business Problem
Business Problem
The inability to harness employee ideas stifles innovation within the organization and hinders overall performance improvements. Without a streamlined process for gathering and assessing employee suggestions, Asuransi Astra risks falling behind in industry advancements and employee engagement.
The inability to harness employee ideas stifles innovation within the organization and hinders overall performance improvements. Without a streamlined process for gathering and assessing employee suggestions, Asuransi Astra risks falling behind in industry advancements and employee engagement.
The inability to harness employee ideas stifles innovation within the organization and hinders overall performance improvements. Without a streamlined process for gathering and assessing employee suggestions, Asuransi Astra risks falling behind in industry advancements and employee engagement.
Business Problem
The inability to harness employee ideas stifles innovation within the organization and hinders overall performance improvements. Without a streamlined process for gathering and assessing employee suggestions, Asuransi Astra risks falling behind in industry advancements and employee engagement.
Key Question
Key Question
"How can we create an intuitive and efficient platform that encourages employees to submit innovative ideas?"
"How can we create an intuitive and efficient platform that encourages employees to submit innovative ideas?"
"What features are necessary to facilitate meaningful feedback and discussion among employees?"
"What features are necessary to facilitate meaningful feedback and discussion among employees?"
"How can we streamline the evaluation process to ensure timely recognition and implementation of valuable proposals?"
"How can we streamline the evaluation process to ensure timely recognition and implementation of valuable proposals?"
"How can we create an intuitive and efficient platform that encourages employees to submit innovative ideas?"
"What features are necessary to facilitate meaningful feedback and discussion among employees?"
"How can we streamline the evaluation process to ensure timely recognition and implementation of valuable proposals?"
Key Question
"How can we create an intuitive and efficient platform that encourages employees to submit innovative ideas?"
"What features are necessary to facilitate meaningful feedback and discussion among employees?"
"How can we streamline the evaluation process to ensure timely recognition and implementation of valuable proposals?"
Target Audience & User Research
Target Audience & User Research
To effectively enhance the Innovate platform, we identified two primary target audiences within Asuransi Astra:
To effectively enhance the Innovate platform, we identified two primary target audiences within Asuransi Astra:
To effectively enhance the Innovate platform, we identified two primary target audiences within Asuransi Astra:
To effectively enhance the Innovate platform, we identified two primary target audiences within Asuransi Astra:
Employees
This group includes employees from various departments who will utilize the platform to submit their innovative ideas and proposals. Understanding their needs, frustrations, and motivations is crucial for creating a user-friendly interface that encourages participation.
Management Personnel
This group consists of managers and decision-makers responsible for evaluating employee submissions. Their insights are essential to ensure that the platform meets the requirements for efficient proposal evaluation and fosters a culture of innovation.
Employees
This group includes employees from various departments who will utilize the platform to submit their innovative ideas and proposals. Understanding their needs, frustrations, and motivations is crucial for creating a user-friendly interface that encourages participation.
Management Personnel
This group consists of managers and decision-makers responsible for evaluating employee submissions. Their insights are essential to ensure that the platform meets the requirements for efficient proposal evaluation and fosters a culture of innovation.
User Research Method
User Research Method
User Interviews
We conducted one-on-one interviews with employees from different departments to gain a deeper understanding of their experiences with the current idea submission process. These interviews were designed to uncover specific pain points, such as difficulties in submitting proposals and the lack of feedback on their ideas. By directly engaging with employees, we aimed to gather qualitative insights that could highlight areas for improvement in the new platform.
We conducted one-on-one interviews with employees from different departments to gain a deeper understanding of their experiences with the current idea submission process. These interviews were designed to uncover specific pain points, such as difficulties in submitting proposals and the lack of feedback on their ideas. By directly engaging with employees, we aimed to gather qualitative insights that could highlight areas for improvement in the new platform.
The interviews also provided an opportunity for employees to share their thoughts on what features they would find most valuable in the Innovate platform. This feedback is critical, as it allows us to tailor the platform to meet the actual needs of its users, ensuring a more engaging and supportive environment for idea submission.
The interviews also provided an opportunity for employees to share their thoughts on what features they would find most valuable in the Innovate platform. This feedback is critical, as it allows us to tailor the platform to meet the actual needs of its users, ensuring a more engaging and supportive environment for idea submission.
User Interviews
We conducted one-on-one interviews with employees from different departments to gain a deeper understanding of their experiences with the current idea submission process. These interviews were designed to uncover specific pain points, such as difficulties in submitting proposals and the lack of feedback on their ideas. By directly engaging with employees, we aimed to gather qualitative insights that could highlight areas for improvement in the new platform.
The interviews also provided an opportunity for employees to share their thoughts on what features they would find most valuable in the Innovate platform. This feedback is critical, as it allows us to tailor the platform to meet the actual needs of its users, ensuring a more engaging and supportive environment for idea submission.
Surveys
In addition to interviews, we distributed a broader survey to capture quantitative data on employee attitudes toward innovation and the existing submission process. This survey included questions designed to assess how often employees feel encouraged to submit their ideas and what challenges they face when trying to propose new initiatives.
In addition to interviews, we distributed a broader survey to capture quantitative data on employee attitudes toward innovation and the existing submission process. This survey included questions designed to assess how often employees feel encouraged to submit their ideas and what challenges they face when trying to propose new initiatives.
Key questions in the survey included:
"How often do you feel encouraged to submit your ideas?"
"What challenges do you face when trying to propose new ideas?"
Key questions in the survey included:
"How often do you feel encouraged to submit your ideas?"
"What challenges do you face when trying to propose new ideas?"
Surveys
In addition to interviews, we distributed a broader survey to capture quantitative data on employee attitudes toward innovation and the existing submission process. This survey included questions designed to assess how often employees feel encouraged to submit their ideas and what challenges they face when trying to propose new initiatives.
Key questions in the survey included:
"How often do you feel encouraged to submit your ideas?"
"What challenges do you face when trying to propose new ideas?"
Key Insight
Key Insight
After analyzing the data gathered from interviews, surveys, and competitor research, several key insights emerged that will guide the design of the Innovate platform:
💡 Lack of Clear Incentives
Employees often feel that their ideas are overlooked or not appreciated, which leads to a lack of motivation to participate in innovation initiatives. Many expressed a desire for clear incentives or recognition for their contributions, which could help drive more submissions.
Employees often feel that their ideas are overlooked or not appreciated, which leads to a lack of motivation to participate in innovation initiatives. Many expressed a desire for clear incentives or recognition for their contributions, which could help drive more submissions.
Employees often feel that their ideas are overlooked or not appreciated, which leads to a lack of motivation to participate in innovation initiatives. Many expressed a desire for clear incentives or recognition for their contributions, which could help drive more submissions.
📝 Need for an Intuitive Submission Process
📝 Need for an Intuitive Submission Process
Employees highlighted that the current system for submitting ideas is cumbersome and difficult to navigate. Simplifying the submission process and making it more intuitive will encourage higher engagement and ensure that employees can contribute without unnecessary friction.
Employees highlighted that the current system for submitting ideas is cumbersome and difficult to navigate. Simplifying the submission process and making it more intuitive will encourage higher engagement and ensure that employees can contribute without unnecessary friction.
Employees highlighted that the current system for submitting ideas is cumbersome and difficult to navigate. Simplifying the submission process and making it more intuitive will encourage higher engagement and ensure that employees can contribute without unnecessary friction.
🤝 Lack of Collaboration
🤝 Lack of Collaboration
There is a strong desire for more collaborative features within the platform, where employees can interact and discuss ideas with their colleagues. Adding collaborative tools will foster a sense of community and allow for better idea refinement and development.
There is a strong desire for more collaborative features within the platform, where employees can interact and discuss ideas with their colleagues. Adding collaborative tools will foster a sense of community and allow for better idea refinement and development.
There is a strong desire for more collaborative features within the platform, where employees can interact and discuss ideas with their colleagues. Adding collaborative tools will foster a sense of community and allow for better idea refinement and development.
🔄 Importance of Feedback and Transparency
🔄 Importance of Feedback and Transparency
Employees emphasized the need for timely feedback on their submissions. Transparency in the evaluation process will increase trust in the platform and motivate employees to continue contributing ideas in the future.
Employees emphasized the need for timely feedback on their submissions. Transparency in the evaluation process will increase trust in the platform and motivate employees to continue contributing ideas in the future.
Employees emphasized the need for timely feedback on their submissions. Transparency in the evaluation process will increase trust in the platform and motivate employees to continue contributing ideas in the future.
🎯 Conclusion from Research
🎯 Conclusion from Research
The insights gathered from the user research provided clear guidance for the Innovate project’s direction. First, it became apparent that incentives and recognition are essential to engage employees and encourage continuous idea submissions. Without proper acknowledgment, employees may lose interest in contributing their ideas, which hinders the overall innovation culture within the company.
Additionally, the need for a simplified submission process and collaborative features was highlighted as a crucial factor in making the platform more user-friendly and engaging. Employees need a seamless experience when submitting ideas and want to be able to interact with their peers to refine and improve those ideas.
Lastly, the research underscored the importance of transparency in the evaluation process. By providing feedback and making the evaluation process clear and fair, employees will be more motivated to participate and contribute to future innovation challenges.
The insights gathered from the user research provided clear guidance for the Innovate project’s direction. First, it became apparent that incentives and recognition are essential to engage employees and encourage continuous idea submissions. Without proper acknowledgment, employees may lose interest in contributing their ideas, which hinders the overall innovation culture within the company.
Additionally, the need for a simplified submission process and collaborative features was highlighted as a crucial factor in making the platform more user-friendly and engaging. Employees need a seamless experience when submitting ideas and want to be able to interact with their peers to refine and improve those ideas.
Lastly, the research underscored the importance of transparency in the evaluation process. By providing feedback and making the evaluation process clear and fair, employees will be more motivated to participate and contribute to future innovation challenges.
The insights gathered from the user research provided clear guidance for the Innovate project’s direction. First, it became apparent that incentives and recognition are essential to engage employees and encourage continuous idea submissions. Without proper acknowledgment, employees may lose interest in contributing their ideas, which hinders the overall innovation culture within the company.
Additionally, the need for a simplified submission process and collaborative features was highlighted as a crucial factor in making the platform more user-friendly and engaging. Employees need a seamless experience when submitting ideas and want to be able to interact with their peers to refine and improve those ideas.
Lastly, the research underscored the importance of transparency in the evaluation process. By providing feedback and making the evaluation process clear and fair, employees will be more motivated to participate and contribute to future innovation challenges.
User Personas
User Personas
Based on the research insights, we identified several key personas that represent the different employee groups who will use the Innovate platform. These personas help to define the needs, behaviors, and challenges of the users, allowing us to tailor the platform’s design accordingly.
Based on the research insights, we identified several key personas that represent the different employee groups who will use the Innovate platform. These personas help to define the needs, behaviors, and challenges of the users, allowing us to tailor the platform’s design accordingly.
Based on the research insights, we identified several key personas that represent the different employee groups who will use the Innovate platform. These personas help to define the needs, behaviors, and challenges of the users, allowing us to tailor the platform’s design accordingly.
🎯 Conclusion from Personas
🎯 Conclusion from Personas
The personas helped us to clearly understand the varying needs and challenges faced by different employee groups within the company. Each persona brings a unique perspective to the Innovate platform, and their input will be instrumental in shaping the design.
Innovator Irene emphasizes the need for recognition and an easy submission process. To support her, the platform should offer clear acknowledgment of her contributions, a seamless user experience for idea submission, and opportunities for her ideas to be seen and refined by others.
Manager Mark represents the need for an efficient evaluation process. The platform should provide tools for reviewing ideas, offering feedback, and tracking progress, ensuring managers can easily oversee and support the idea submission process.
Collaborator Clara showcases the importance of collaboration and interaction. She highlights the need for a platform that fosters communication, allowing employees to work together on ideas, give feedback, and create a strong sense of community.
By understanding these personas, we can prioritize the development of key features such as easy idea submission, incentive systems, collaborative tools, and transparent feedback mechanisms.
The personas helped us to clearly understand the varying needs and challenges faced by different employee groups within the company. Each persona brings a unique perspective to the Innovate platform, and their input will be instrumental in shaping the design.
Innovator Irene emphasizes the need for recognition and an easy submission process. To support her, the platform should offer clear acknowledgment of her contributions, a seamless user experience for idea submission, and opportunities for her ideas to be seen and refined by others.
Manager Mark represents the need for an efficient evaluation process. The platform should provide tools for reviewing ideas, offering feedback, and tracking progress, ensuring managers can easily oversee and support the idea submission process.
Collaborator Clara showcases the importance of collaboration and interaction. She highlights the need for a platform that fosters communication, allowing employees to work together on ideas, give feedback, and create a strong sense of community.
By understanding these personas, we can prioritize the development of key features such as easy idea submission, incentive systems, collaborative tools, and transparent feedback mechanisms.
The personas helped us to clearly understand the varying needs and challenges faced by different employee groups within the company. Each persona brings a unique perspective to the Innovate platform, and their input will be instrumental in shaping the design.
Innovator Irene emphasizes the need for recognition and an easy submission process. To support her, the platform should offer clear acknowledgment of her contributions, a seamless user experience for idea submission, and opportunities for her ideas to be seen and refined by others.
Manager Mark represents the need for an efficient evaluation process. The platform should provide tools for reviewing ideas, offering feedback, and tracking progress, ensuring managers can easily oversee and support the idea submission process.
Collaborator Clara showcases the importance of collaboration and interaction. She highlights the need for a platform that fosters communication, allowing employees to work together on ideas, give feedback, and create a strong sense of community.
By understanding these personas, we can prioritize the development of key features such as easy idea submission, incentive systems, collaborative tools, and transparent feedback mechanisms.
User Journey & Pain Point
User Journey & Pain Point
The user journey represents the steps employees take when engaging with the Innovate platform, from discovering the platform to submitting and interacting with ideas. Based on the personas, we've identified key stages in the user journey and the associated pain points that need to be addressed.
The user journey represents the steps employees take when engaging with the Innovate platform, from discovering the platform to submitting and interacting with ideas. Based on the personas, we've identified key stages in the user journey and the associated pain points that need to be addressed.
The user journey represents the steps employees take when engaging with the Innovate platform, from discovering the platform to submitting and interacting with ideas. Based on the personas, we've identified key stages in the user journey and the associated pain points that need to be addressed.
🎯 Conclusion from User Journeys
🎯 Conclusion from User Journeys
The user journey analysis has highlighted several critical touchpoints where employees may face challenges that could hinder their engagement with the Innovate platform. By addressing these pain points, we can ensure a smoother, more rewarding experience for the employees.
Awareness & Onboarding: It's essential to raise awareness and provide clear onboarding to ensure that employees can easily access and understand the platform. This will help create a more engaged user base from the start.
Simplifying Submission: By simplifying the idea submission process, we can encourage more employees to actively participate. This should be supported with a user-friendly interface and clear guidance on how to submit ideas.
Collaboration & Feedback: Facilitating easier collaboration and feedback loops will enhance the quality of ideas submitted. Employees should be able to interact with peers, receive constructive feedback, and refine their ideas, helping to foster a culture of innovation.
Tracking & Recognition: Providing visibility into the status of submissions and recognizing contributions will help employees feel valued. Regular updates, progress tracking, and rewards or public acknowledgment will drive higher engagement.
The user journey analysis has highlighted several critical touchpoints where employees may face challenges that could hinder their engagement with the Innovate platform. By addressing these pain points, we can ensure a smoother, more rewarding experience for the employees.
Awareness & Onboarding: It's essential to raise awareness and provide clear onboarding to ensure that employees can easily access and understand the platform. This will help create a more engaged user base from the start.
Simplifying Submission: By simplifying the idea submission process, we can encourage more employees to actively participate. This should be supported with a user-friendly interface and clear guidance on how to submit ideas.
Collaboration & Feedback: Facilitating easier collaboration and feedback loops will enhance the quality of ideas submitted. Employees should be able to interact with peers, receive constructive feedback, and refine their ideas, helping to foster a culture of innovation.
Tracking & Recognition: Providing visibility into the status of submissions and recognizing contributions will help employees feel valued. Regular updates, progress tracking, and rewards or public acknowledgment will drive higher engagement.
The user journey analysis has highlighted several critical touchpoints where employees may face challenges that could hinder their engagement with the Innovate platform. By addressing these pain points, we can ensure a smoother, more rewarding experience for the employees.
Awareness & Onboarding: It's essential to raise awareness and provide clear onboarding to ensure that employees can easily access and understand the platform. This will help create a more engaged user base from the start.
Simplifying Submission: By simplifying the idea submission process, we can encourage more employees to actively participate. This should be supported with a user-friendly interface and clear guidance on how to submit ideas.
Collaboration & Feedback: Facilitating easier collaboration and feedback loops will enhance the quality of ideas submitted. Employees should be able to interact with peers, receive constructive feedback, and refine their ideas, helping to foster a culture of innovation.
Tracking & Recognition: Providing visibility into the status of submissions and recognizing contributions will help employees feel valued. Regular updates, progress tracking, and rewards or public acknowledgment will drive higher engagement.
Design Process
Design Process
Information Architecture
The information architecture (IA) was developed to map out the structure of the platform, ensuring that content and features were organized logically and intuitively. We defined the main sections of the platform, such as Idea Submission, Feedback & Collaboration, Progress Tracking, and Recognition.
The information architecture (IA) was developed to map out the structure of the platform, ensuring that content and features were organized logically and intuitively. We defined the main sections of the platform, such as Idea Submission, Feedback & Collaboration, Progress Tracking, and Recognition.
The information architecture (IA) was developed to map out the structure of the platform, ensuring that content and features were organized logically and intuitively. We defined the main sections of the platform, such as Idea Submission, Feedback & Collaboration, Progress Tracking, and Recognition.
Wireframe Sketches & Collaboration
Wireframe Sketches & Collaboration
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
Mid-fidelity Wireframes
Once the IA was defined, mid-fidelity wireframes were created to give a more concrete idea of the platform's layout and user flow. These wireframes allowed us to visualize how users would interact with the platform and ensure that the key features were integrated smoothly.
Once the IA was defined, mid-fidelity wireframes were created to give a more concrete idea of the platform's layout and user flow. These wireframes allowed us to visualize how users would interact with the platform and ensure that the key features were integrated smoothly.
Once the IA was defined, mid-fidelity wireframes were created to give a more concrete idea of the platform's layout and user flow. These wireframes allowed us to visualize how users would interact with the platform and ensure that the key features were integrated smoothly.
These wireframes revealed the importance of clear call-to-action buttons and feedback indicators, ensuring that users could easily navigate the platform and track their submissions. The structure also highlighted the need for prominent notification systems to keep users informed of progress and updates.
These wireframes revealed the importance of clear call-to-action buttons and feedback indicators, ensuring that users could easily navigate the platform and track their submissions. The structure also highlighted the need for prominent notification systems to keep users informed of progress and updates.
These wireframes revealed the importance of clear call-to-action buttons and feedback indicators, ensuring that users could easily navigate the platform and track their submissions. The structure also highlighted the need for prominent notification systems to keep users informed of progress and updates.
Desc UI Design & High-fidelity Mockups
Desc UI Design & High-fidelity Mockups
Following the wireframe phase, high-fidelity mockups were designed to showcase the visual style and branding of the platform. The design incorporated Asuransi Astra's corporate identity while ensuring the platform felt modern and engaging. We focused on creating a clean, approachable, and professional look that reflected the innovative nature of the platform.
Following the wireframe phase, high-fidelity mockups were designed to showcase the visual style and branding of the platform. The design incorporated Asuransi Astra's corporate identity while ensuring the platform felt modern and engaging. We focused on creating a clean, approachable, and professional look that reflected the innovative nature of the platform.
Following the wireframe phase, high-fidelity mockups were designed to showcase the visual style and branding of the platform. The design incorporated Asuransi Astra's corporate identity while ensuring the platform felt modern and engaging. We focused on creating a clean, approachable, and professional look that reflected the innovative nature of the platform.
The design was developed with a focus on usability, with clear visual hierarchy and intuitive navigation to guide users through the platform’s various features.
The design was developed with a focus on usability, with clear visual hierarchy and intuitive navigation to guide users through the platform’s various features.
The design was developed with a focus on usability, with clear visual hierarchy and intuitive navigation to guide users through the platform’s various features.
Usability Testing
Usability Testing
Usability testing was conducted to assess how effectively the platform met the needs of its users, focusing on the ease of navigation, submission process, collaboration tools, and overall user experience. The tests were designed to identify any usability issues or points of friction that might hinder employee participation and engagement.
Usability testing was conducted to assess how effectively the platform met the needs of its users, focusing on the ease of navigation, submission process, collaboration tools, and overall user experience. The tests were designed to identify any usability issues or points of friction that might hinder employee participation and engagement.
Usability testing was conducted to assess how effectively the platform met the needs of its users, focusing on the ease of navigation, submission process, collaboration tools, and overall user experience. The tests were designed to identify any usability issues or points of friction that might hinder employee participation and engagement.
Testing Process
During usability testing, we recruited a sample of internal employees to test the platform. Each participant was given a specific task, such as submitting an idea, providing feedback on a peer’s idea, or tracking the status of their submission. The testing was conducted using both remote and in-person methods to ensure comprehensive insights.
Participants were asked to think aloud as they interacted with the platform, providing real-time feedback about their experience. We also observed their behavior and collected quantitative data through task completion rates and user satisfaction surveys.
Testing Process
During usability testing, we recruited a sample of internal employees to test the platform. Each participant was given a specific task, such as submitting an idea, providing feedback on a peer’s idea, or tracking the status of their submission. The testing was conducted using both remote and in-person methods to ensure comprehensive insights.
Participants were asked to think aloud as they interacted with the platform, providing real-time feedback about their experience. We also observed their behavior and collected quantitative data through task completion rates and user satisfaction surveys.
Testing Process
During usability testing, we recruited a sample of internal employees to test the platform. Each participant was given a specific task, such as submitting an idea, providing feedback on a peer’s idea, or tracking the status of their submission. The testing was conducted using both remote and in-person methods to ensure comprehensive insights.
Participants were asked to think aloud as they interacted with the platform, providing real-time feedback about their experience. We also observed their behavior and collected quantitative data through task completion rates and user satisfaction surveys.
🎯 Key Findings from the Usability Tests
The usability tests revealed several key insights:
Submission Process Confusion: Some users found the idea submission process confusing, particularly when it came to uploading attachments or submitting additional information. This led to frustration, as some users needed more guidance on what was expected.
Feedback and Collaboration Tools: While users generally appreciated the collaboration tools, they found it challenging to navigate between feedback and comments. Some participants suggested improving the visibility of notifications related to their submitted ideas and feedback received.
Progress Tracking Issues: Tracking the status of submissions was somewhat unclear for users, as they struggled to understand where their ideas stood in the evaluation process. Users wanted more transparency in how their ideas were progressing, including clear visual indicators for each stage.
Recognition and Motivation: Users expressed a desire for more visible recognition for their contributions. Adding a leaderboard or reward system was frequently mentioned as a way to motivate users to continue participating.
The usability tests revealed several key insights:
Submission Process Confusion: Some users found the idea submission process confusing, particularly when it came to uploading attachments or submitting additional information. This led to frustration, as some users needed more guidance on what was expected.
Feedback and Collaboration Tools: While users generally appreciated the collaboration tools, they found it challenging to navigate between feedback and comments. Some participants suggested improving the visibility of notifications related to their submitted ideas and feedback received.
Progress Tracking Issues: Tracking the status of submissions was somewhat unclear for users, as they struggled to understand where their ideas stood in the evaluation process. Users wanted more transparency in how their ideas were progressing, including clear visual indicators for each stage.
Recognition and Motivation: Users expressed a desire for more visible recognition for their contributions. Adding a leaderboard or reward system was frequently mentioned as a way to motivate users to continue participating.
The usability tests revealed several key insights:
Submission Process Confusion: Some users found the idea submission process confusing, particularly when it came to uploading attachments or submitting additional information. This led to frustration, as some users needed more guidance on what was expected.
Feedback and Collaboration Tools: While users generally appreciated the collaboration tools, they found it challenging to navigate between feedback and comments. Some participants suggested improving the visibility of notifications related to their submitted ideas and feedback received.
Progress Tracking Issues: Tracking the status of submissions was somewhat unclear for users, as they struggled to understand where their ideas stood in the evaluation process. Users wanted more transparency in how their ideas were progressing, including clear visual indicators for each stage.
Recognition and Motivation: Users expressed a desire for more visible recognition for their contributions. Adding a leaderboard or reward system was frequently mentioned as a way to motivate users to continue participating.
Reflection & Key Takeaways
Reflection & Key Takeaways
1. 📝 Simplifying the Submission Process
The testing phase highlighted that clarity in the submission process is crucial for engagement. A streamlined, intuitive submission flow is essential for encouraging employees to actively contribute ideas. Moving forward, I’ve learned that providing clear instructions, tooltips, and in-app guidance can significantly reduce confusion and enhance the user experience.
2. 🤝 Prioritizing Feedback and Collaboration
While the feedback and collaboration tools were well-received, usability testing showed that making the flow between these features smoother can increase user engagement. It’s important to maintain continuous communication within the platform, as this fosters collaboration and a sense of community. For future projects, I will focus on ensuring seamless interactions between users and simplifying feedback mechanisms.
🔄 Transparency in Progress Tracking
The lack of transparency regarding the status of submissions was a major issue. Users wanted more clarity on where their ideas stood in the evaluation process. Moving forward, incorporating clear progress tracking features, such as visual indicators or a status bar, will help keep users informed and motivated to participate. This also aligns with the goal of making the platform more transparent and user-centric.
4. 🏆 Motivation through Recognition
Employees indicated that recognition was a key driver for continued engagement. A visible leaderboard or reward system can motivate users to actively participate and submit their best ideas. In future projects, integrating gamification elements such as badges, points, or public acknowledgment can encourage long-term participation and enhance overall user satisfaction.
1. 📝 Simplifying the Submission Process
The testing phase highlighted that clarity in the submission process is crucial for engagement. A streamlined, intuitive submission flow is essential for encouraging employees to actively contribute ideas. Moving forward, I’ve learned that providing clear instructions, tooltips, and in-app guidance can significantly reduce confusion and enhance the user experience.
2. 🤝 Prioritizing Feedback and Collaboration
While the feedback and collaboration tools were well-received, usability testing showed that making the flow between these features smoother can increase user engagement. It’s important to maintain continuous communication within the platform, as this fosters collaboration and a sense of community. For future projects, I will focus on ensuring seamless interactions between users and simplifying feedback mechanisms.
🔄 Transparency in Progress Tracking
The lack of transparency regarding the status of submissions was a major issue. Users wanted more clarity on where their ideas stood in the evaluation process. Moving forward, incorporating clear progress tracking features, such as visual indicators or a status bar, will help keep users informed and motivated to participate. This also aligns with the goal of making the platform more transparent and user-centric.
4. 🏆 Motivation through Recognition
Employees indicated that recognition was a key driver for continued engagement. A visible leaderboard or reward system can motivate users to actively participate and submit their best ideas. In future projects, integrating gamification elements such as badges, points, or public acknowledgment can encourage long-term participation and enhance overall user satisfaction.
1. 📝 Simplifying the Submission Process
The testing phase highlighted that clarity in the submission process is crucial for engagement. A streamlined, intuitive submission flow is essential for encouraging employees to actively contribute ideas. Moving forward, I’ve learned that providing clear instructions, tooltips, and in-app guidance can significantly reduce confusion and enhance the user experience.
2. 🤝 Prioritizing Feedback and Collaboration
While the feedback and collaboration tools were well-received, usability testing showed that making the flow between these features smoother can increase user engagement. It’s important to maintain continuous communication within the platform, as this fosters collaboration and a sense of community. For future projects, I will focus on ensuring seamless interactions between users and simplifying feedback mechanisms.
🔄 Transparency in Progress Tracking
The lack of transparency regarding the status of submissions was a major issue. Users wanted more clarity on where their ideas stood in the evaluation process. Moving forward, incorporating clear progress tracking features, such as visual indicators or a status bar, will help keep users informed and motivated to participate. This also aligns with the goal of making the platform more transparent and user-centric.
4. 🏆 Motivation through Recognition
Employees indicated that recognition was a key driver for continued engagement. A visible leaderboard or reward system can motivate users to actively participate and submit their best ideas. In future projects, integrating gamification elements such as badges, points, or public acknowledgment can encourage long-term participation and enhance overall user satisfaction.
User Research Method
User Interviews
We conducted one-on-one interviews with employees from different departments to gain a deeper understanding of their experiences with the current idea submission process. These interviews were designed to uncover specific pain points, such as difficulties in submitting proposals and the lack of feedback on their ideas. By directly engaging with employees, we aimed to gather qualitative insights that could highlight areas for improvement in the new platform.
The interviews also provided an opportunity for employees to share their thoughts on what features they would find most valuable in the Innovate platform. This feedback is critical, as it allows us to tailor the platform to meet the actual needs of its users, ensuring a more engaging and supportive environment for idea submission.
Surveys
In addition to interviews, we distributed a broader survey to capture quantitative data on employee attitudes toward innovation and the existing submission process. This survey included questions designed to assess how often employees feel encouraged to submit their ideas and what challenges they face when trying to propose new initiatives.
Key questions in the survey included:
"How often do you feel encouraged to submit your ideas?"
"What challenges do you face when trying to propose new ideas?"
Key Insight
After analyzing the data gathered from interviews, surveys, and competitor research, several key insights emerged that will guide the design of the Innovate platform:
💡 Lack of Clear Incentives
Employees often feel that their ideas are overlooked or not appreciated, which leads to a lack of motivation to participate in innovation initiatives. Many expressed a desire for clear incentives or recognition for their contributions, which could help drive more submissions.
📝 Need for an Intuitive Submission Process
Employees highlighted that the current system for submitting ideas is cumbersome and difficult to navigate. Simplifying the submission process and making it more intuitive will encourage higher engagement and ensure that employees can contribute without unnecessary friction.
🤝 Lack of Collaboration
There is a strong desire for more collaborative features within the platform, where employees can interact and discuss ideas with their colleagues. Adding collaborative tools will foster a sense of community and allow for better idea refinement and development.
🔄 Importance of Feedback and Transparency
Employees emphasized the need for timely feedback on their submissions. Transparency in the evaluation process will increase trust in the platform and motivate employees to continue contributing ideas in the future.
🎯 Conclusion from Research
The insights gathered from the user research provided clear guidance for the Innovate project’s direction. First, it became apparent that incentives and recognition are essential to engage employees and encourage continuous idea submissions. Without proper acknowledgment, employees may lose interest in contributing their ideas, which hinders the overall innovation culture within the company.
Additionally, the need for a simplified submission process and collaborative features was highlighted as a crucial factor in making the platform more user-friendly and engaging. Employees need a seamless experience when submitting ideas and want to be able to interact with their peers to refine and improve those ideas.
Lastly, the research underscored the importance of transparency in the evaluation process. By providing feedback and making the evaluation process clear and fair, employees will be more motivated to participate and contribute to future innovation challenges.
User Personas
Based on the research insights, we identified several key personas that represent the different employee groups who will use the Innovate platform. These personas help to define the needs, behaviors, and challenges of the users, allowing us to tailor the platform’s design accordingly.
🎯 Conclusion from Personas
The personas helped us to clearly understand the varying needs and challenges faced by different employee groups within the company. Each persona brings a unique perspective to the Innovate platform, and their input will be instrumental in shaping the design.
Innovator Irene emphasizes the need for recognition and an easy submission process. To support her, the platform should offer clear acknowledgment of her contributions, a seamless user experience for idea submission, and opportunities for her ideas to be seen and refined by others.
Manager Mark represents the need for an efficient evaluation process. The platform should provide tools for reviewing ideas, offering feedback, and tracking progress, ensuring managers can easily oversee and support the idea submission process.
Collaborator Clara showcases the importance of collaboration and interaction. She highlights the need for a platform that fosters communication, allowing employees to work together on ideas, give feedback, and create a strong sense of community.
By understanding these personas, we can prioritize the development of key features such as easy idea submission, incentive systems, collaborative tools, and transparent feedback mechanisms.
User Journey & Pain Point
The user journey represents the steps employees take when engaging with the Innovate platform, from discovering the platform to submitting and interacting with ideas. Based on the personas, we've identified key stages in the user journey and the associated pain points that need to be addressed.
🎯 Conclusion from User Journeys
The user journey analysis has highlighted several critical touchpoints where employees may face challenges that could hinder their engagement with the Innovate platform. By addressing these pain points, we can ensure a smoother, more rewarding experience for the employees.
Awareness & Onboarding: It's essential to raise awareness and provide clear onboarding to ensure that employees can easily access and understand the platform. This will help create a more engaged user base from the start.
Simplifying Submission: By simplifying the idea submission process, we can encourage more employees to actively participate. This should be supported with a user-friendly interface and clear guidance on how to submit ideas.
Collaboration & Feedback: Facilitating easier collaboration and feedback loops will enhance the quality of ideas submitted. Employees should be able to interact with peers, receive constructive feedback, and refine their ideas, helping to foster a culture of innovation.
Tracking & Recognition: Providing visibility into the status of submissions and recognizing contributions will help employees feel valued. Regular updates, progress tracking, and rewards or public acknowledgment will drive higher engagement.
Design Process
Information Architecture
The information architecture (IA) was developed to map out the structure of the platform, ensuring that content and features were organized logically and intuitively. We defined the main sections of the platform, such as Idea Submission, Feedback & Collaboration, Progress Tracking, and Recognition.
Wireframe Sketches & Collaboration
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
The initial design phase began with collaborative wireframe sketches, where team discussions and brainstorming sessions helped shape the layout and functionality of the platform. The goal was to ensure that the design reflected the needs of both individual employees and managers. The sketches were created quickly and iteratively, focusing on key features such as easy idea submission, collaboration tools, and feedback mechanisms.
Mid-fidelity Wireframes
Once the IA was defined, mid-fidelity wireframes were created to give a more concrete idea of the platform's layout and user flow. These wireframes allowed us to visualize how users would interact with the platform and ensure that the key features were integrated smoothly.
These wireframes revealed the importance of clear call-to-action buttons and feedback indicators, ensuring that users could easily navigate the platform and track their submissions. The structure also highlighted the need for prominent notification systems to keep users informed of progress and updates.
Desc UI Design & High-fidelity Mockups
Following the wireframe phase, high-fidelity mockups were designed to showcase the visual style and branding of the platform. The design incorporated Asuransi Astra's corporate identity while ensuring the platform felt modern and engaging. We focused on creating a clean, approachable, and professional look that reflected the innovative nature of the platform.
The design was developed with a focus on usability, with clear visual hierarchy and intuitive navigation to guide users through the platform’s various features.
Usability Testing
Usability testing was conducted to assess how effectively the platform met the needs of its users, focusing on the ease of navigation, submission process, collaboration tools, and overall user experience. The tests were designed to identify any usability issues or points of friction that might hinder employee participation and engagement.
Testing Process
During usability testing, we recruited a sample of internal employees to test the platform. Each participant was given a specific task, such as submitting an idea, providing feedback on a peer’s idea, or tracking the status of their submission. The testing was conducted using both remote and in-person methods to ensure comprehensive insights.
Participants were asked to think aloud as they interacted with the platform, providing real-time feedback about their experience. We also observed their behavior and collected quantitative data through task completion rates and user satisfaction surveys.
🎯 Key Findings from the Usability Tests
The usability tests revealed several key insights:
Submission Process Confusion: Some users found the idea submission process confusing, particularly when it came to uploading attachments or submitting additional information. This led to frustration, as some users needed more guidance on what was expected.
Feedback and Collaboration Tools: While users generally appreciated the collaboration tools, they found it challenging to navigate between feedback and comments. Some participants suggested improving the visibility of notifications related to their submitted ideas and feedback received.
Progress Tracking Issues: Tracking the status of submissions was somewhat unclear for users, as they struggled to understand where their ideas stood in the evaluation process. Users wanted more transparency in how their ideas were progressing, including clear visual indicators for each stage.
Recognition and Motivation: Users expressed a desire for more visible recognition for their contributions. Adding a leaderboard or reward system was frequently mentioned as a way to motivate users to continue participating.
Reflection & Key Takeaways
1. 📝 Simplifying the Submission Process
The testing phase highlighted that clarity in the submission process is crucial for engagement. A streamlined, intuitive submission flow is essential for encouraging employees to actively contribute ideas. Moving forward, I’ve learned that providing clear instructions, tooltips, and in-app guidance can significantly reduce confusion and enhance the user experience.
2. 🤝 Prioritizing Feedback and Collaboration
While the feedback and collaboration tools were well-received, usability testing showed that making the flow between these features smoother can increase user engagement. It’s important to maintain continuous communication within the platform, as this fosters collaboration and a sense of community. For future projects, I will focus on ensuring seamless interactions between users and simplifying feedback mechanisms.
🔄 Transparency in Progress Tracking
The lack of transparency regarding the status of submissions was a major issue. Users wanted more clarity on where their ideas stood in the evaluation process. Moving forward, incorporating clear progress tracking features, such as visual indicators or a status bar, will help keep users informed and motivated to participate. This also aligns with the goal of making the platform more transparent and user-centric.
4. 🏆 Motivation through Recognition
Employees indicated that recognition was a key driver for continued engagement. A visible leaderboard or reward system can motivate users to actively participate and submit their best ideas. In future projects, integrating gamification elements such as badges, points, or public acknowledgment can encourage long-term participation and enhance overall user satisfaction.
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